Instructions
Your business is an act of worship. It’s how you love your neighbor in the marketplace. This worksheet will help you articulate the heart behind your business, framing it as a ministry. Answer the questions below to craft a powerful mission statement that will serve as the foundation for everything you build.
Part 1: The Heart of Your Ministry
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Who are you called to serve? (Describe your ideal customer. What are her struggles, her desires, her dreams?)
Your Answer Here
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What is the primary way you will show love to this person through your business? (What problem will you solve? What need will you meet? What transformation will you provide?)
Your Answer Here
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How does your business fulfill the Great Commission (Matthew 28:19-20)? (How will you use your platform to make disciples, teach, and share the love of God?)
Your Answer Here
Part 2: Crafting Your Mission Statement
Now, combine your answers from Part 1 into a concise and compelling mission statement. This should be a 1-3 sentence declaration that captures the essence of your business as a ministry.
Formula: My business exists to [ACTION VERB] [WHO YOU SERVE] by [HOW YOU SERVE THEM], so that they can [ULTIMATE TRANSFORMATION].
Example: My business exists to empower Christian women to build profitable online businesses by providing them with faith-centered strategies and tools, so that they can achieve financial freedom and fund their God-given calling.
Your Ministry Mission Statement:
Your Answer Here
Part 3: Declaration
Read your mission statement out loud. This is your covenant. This is your commitment. This is your calling. Place it somewhere you can see it every day. Let it be the guiding star for your called and commissioned business.